The Most Common Startup Mistakes

Ilya Pashkov
4 min readApr 15, 2021

Hello dear friends, I’m starting a series of educational posts to share with you some of the lessons I’ve learned in my professional experience. If you like what you read — please like, repost & follow and I’ll keep them coming.

Here are the most common startup mistakes.

1. Poor Business and Financial Planning

The early stage of your business is perhaps when it’s most important to have a legitimate strategy for execution, business and financial planning in place. A lot of entrepreneurs think thatthey know everything and have everything covered, it’s why 99% fail.

2. Skipping Research and Discovery Stage

Before prototyping anything you must know what you are building, who is going to use it and if

they even need it. Very important to make decisions based on data, not just your intuition.

3. Jumping Straight into the Build-Mode

Why do so many startup entrepreneurs make their MVP’s with no strategy or plan? They need to slow down and go over the finances, business plan, research/discovery and the best case will be to then test the idea with real customers via prototyping, focus groups, UX surveys, personas etc. — all these items are very very valuable, especially at this stage.

4. Lack of Focus

If you want to accomplish one business you need to give it all of your focus and all of your time. These days, to be a good CEO you need to be a Superhero! You need to know all aspects of your business and actively solve problems on a daily basis. Some people have a full-time job, some of them fly to space and catch the stars and some of them are…

5. Spreading Yourself Thin

Yesss, this is a very common mistake. After building a “successful” business, people think of them as magical creatures or even rarer, the new Elon Musk. Someone who can apply the same models and experience that worked before to launch something in a totally different industry. Unfortunately, they’re gonna keep learning and making the same mistakes time after time.

6. Building the Product for Yourself

Some “smart people” think that because they’re gonna use a product everyone will be using it too. To make good business you need to solve problems for everyone in the easiest way possible. Will anyone else identify with your product?

7. Bros Before Experts

Everyone is trying to build a team of people they can trust and rely on but also with no budget they can’t hire professionals. But it’s better to have one expert than five buddies who may often spend more time socializing than moving your project. So rather than taking the easy step to invite someone you know to the team, consider finding someone who will actualize the goal.

8. Not Letting Go

9. Launching Too Late/Early

10. Over/Underspending

11. Wrong Hire

12. Forgetting to Have Fun

13. Poor Marketing

14. Wrong Investors

15. Giving Too Much Equity

16. Working Too Hard

17. Underestimating Competitors

And many more…

Thank you for reading and let me know your feedback!

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Ilya Pashkov

Brand Consulting, Business Development, Technological Innovations & Design, Art & Creative Direction